Privacy Policy

Effective Date: July 28, 2026

Vantage Lead Advisory ("Company," "we," "our," or "us") is committed to protecting the privacy of individuals who visit our website and use our services. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information in compliance with applicable privacy laws, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

1. Information We Collect

1.1 Personal Information You Provide

When you interact with our website or services, we may collect the following categories of personal information directly from you:

• Identifiers: Full name, business name, email address, phone number, and mailing address.
• Commercial Information: Business website URL, industry type, company size, and information about your current marketing or SEO providers.
• Professional or Employment-Related Information: Job title, role, and business affiliation.
• Communication Records: Content of messages submitted through contact forms, email correspondence, and telephone call records (with consent where required by law).

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar tracking technologies:

• Usage Data: Pages visited, time spent on pages, links clicked, and navigation patterns.
• Device Information: IP address, browser type and version, operating system, device type, and screen resolution.
• Geolocation Data: Approximate location derived from your IP address, and precise geolocation if you grant permission through your browser.

2. Purpose and Legal Basis for Processing

2.1 Purposes of Processing

We collect and process your personal information for the following business and commercial purposes:

• To provide, operate, and maintain our website and services.
• To generate and deliver your free local SEO video audit.
• To communicate with you regarding our services, including responding to inquiries and sending service-related announcements.
• To send marketing communications about our products and services that may interest you (with your consent where required by law).
• To personalize your experience and deliver content relevant to your business and industry.
• To detect, prevent, and address technical issues, fraud, or illegal activity.
• To comply with legal obligations and enforce our agreements.

2.2 Legal Bases (for Canadian Residents under PIPEDA)

For individuals in Canada, we process personal information with your knowledge and consent, except where otherwise permitted or required by law. You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us using the information in Section 9.

3. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to collect information about your browsing behavior and to improve our website. These may include:

• Essential Cookies: Required for the website to function properly.
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
• Functional Cookies: Remember your preferences and personalize your experience.

You may control cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality. Our website responds to Global Privacy Control (GPC) signals where required by applicable law.

4. Data Sharing and Disclosure

We do not sell your personal information for monetary consideration. We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf (cloud hosting, email delivery, analytics, CRM platforms), bound by contractual obligations to protect your data.
• Legal Compliance: If required by law, regulation, subpoena, court order, or governmental request, in both the United States and Canada.
• Business Transfers: In connection with a merger, acquisition, reorganization, or sale of all or a portion of our assets.
• With Your Consent: With your explicit consent or at your direction.

5. Your Privacy Rights

5.1 For California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights:

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you in the preceding 12 months.
• Right to Delete: Request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out: Opt out of the sale or sharing of your personal information (we do not sell personal information).
• Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your privacy rights.

5.2 For Canadian Residents (PIPEDA)

If you are a Canadian resident, you have the following rights under PIPEDA and substantially similar provincial legislation:

• Right of Access: Request access to your personal information in our custody or control.
• Right of Correction: Challenge the accuracy and completeness of your personal information and have it amended as appropriate.
• Right to Withdraw Consent: Withdraw your consent to our collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions.
• Right to Complain: Lodge a complaint with the Office of the Privacy Commissioner of Canada if you believe we have violated PIPEDA.

5.3 Exercising Your Rights

To exercise any of the rights described above, please contact us at info@vantageleadadvisory.com. We will respond to verifiable consumer requests within the timeframes required by applicable law (45 days under CCPA, with a possible 45-day extension; 30 days under PIPEDA, with a possible 30-day extension). We may need to verify your identity before processing your request.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. When determining retention periods, we consider the nature and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, and applicable legal requirements. Unless a longer retention period is required by law, we will delete or anonymize your personal information within a reasonable timeframe after the conclusion of our business relationship.

7. Data Security

We implement and maintain reasonable administrative, technical, and physical safeguards designed to protect your personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification. These measures include, but are not limited to: encryption of data in transit and at rest, access controls, regular security assessments, and employee training on data protection obligations. However, no method of electronic storage or transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

8. Cross-Border Data Transfers

Your personal information may be stored and processed in the United States or other countries where our service providers operate. These jurisdictions may have data protection laws that differ from those in your country of residence. We take appropriate steps to ensure that your personal information receives an adequate level of protection in accordance with this Privacy Policy and applicable law. For Canadian residents, we ensure that any cross-border transfer complies with PIPEDA's accountability principle, including contractual measures requiring service providers to provide a comparable level of protection.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete such information promptly. If you believe we have collected information from a child under 18, please contact us immediately.

10. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will post the updated policy on this page and update the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically. Your continued use of our services after any changes constitutes your acceptance of the revised Privacy Policy.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Canadian residents may also contact the Office of the Privacy Commissioner of Canada at 1-800-282-1376 or via www.priv.gc.ca. California residents may contact the California Attorney General at 1-800-952-5225 or via oag.ca.gov.

12. Language

The parties have expressly requested that this Privacy Policy and all related documents be drawn up in English. Les parties ont expressément demandé que cette politique de confidentialité et tous les documents qui s'y rapportent soient rédigés en anglais.