Terms of Service

Effective Date: July 28, 2026

1. Introduction and Acceptance

These Terms of Service ("Terms") constitute a legally binding agreement between you ("Client," "you," or "your") and Vantage Lead Advisory ("Company," "we," "our," or "us"), governing your access to and use of our website (https://vantageleadadvisory.com), our Google Business Profile optimization services, local SEO audit tools, lead generation services, and all related content, features, and functionality (collectively, the "Services"). By accessing or using the Services in any manner, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, which is incorporated herein by reference.

You represent and warrant that: (a) you are at least 18 years of age and have the legal capacity to enter into a binding contract; (b) if you are entering into these Terms on behalf of a business entity, you have the authority to bind that entity; and (c) all information you provide to us is true, accurate, current, and complete.

2. Description of Services

Vantage Lead Advisory provides local search engine optimization (SEO) and lead generation services designed to improve the visibility of local businesses in Google search results and Google Maps. Our Services include, but are not limited to:

• Google Business Profile (GBP) optimization and management.
• Free local SEO video audits analyzing your current online presence and ranking position.
• Strategic consultation on local search ranking factors.
• Monthly reporting and performance analytics.
• Domain and reputation management services.
• Custom lead generation strategies tailored to your industry and geographic market.

No Guarantee of Results: While we employ industry-best practices and data-driven strategies, search engine algorithms and ranking factors are controlled exclusively by Google and other third parties. Accordingly, we do not and cannot guarantee any specific ranking position, traffic volume, number of leads, conversion rate, or revenue outcome. All performance projections, case studies, and testimonials presented on our website represent past results achieved for specific clients under particular market conditions; they are not promises or guarantees of future performance for your business.

3. Free Audit Service

Our free local SEO video audit ("Free Audit") is offered at no charge as a preliminary assessment of your online visibility. The Free Audit is provided "AS IS" and without warranty of any kind, express or implied. We reserve the right, in our sole discretion, to: (a) refuse to provide a Free Audit to any person or business for any reason; (b) modify the scope and content of the Free Audit at any time without prior notice; and (c) discontinue the Free Audit service at any time. Submission of information for a Free Audit does not create a client relationship, and we assume no obligation to provide paid services following delivery of the Free Audit. We make no representations as to the completeness, accuracy, or reliability of any data, insights, or recommendations contained in a Free Audit.

4. Client Accounts and Responsibilities

When you engage our paid Services, you agree to:

• Provide accurate, current, and complete information about your business.
• Maintain the confidentiality of any account credentials and promptly notify us of any unauthorized access.
• Grant us the necessary permissions and access credentials to manage your Google Business Profile and related digital assets.
• Respond to reasonable requests for information and materials in a timely manner to avoid delays in service delivery.
• Comply with all applicable laws, regulations, and Google's terms of service and content policies in connection with your use of our Services.

You are solely responsible for the accuracy and legality of all content, information, and materials you provide to us for use in connection with the Services.

5. Fees, Payment, and Cancellation

5.1 Fees

Fees for our paid Services are set forth on our website or in a separate written agreement. All fees are quoted and payable in United States Dollars (USD). We reserve the right to modify our fees at any time upon reasonable notice; however, fee changes will not apply to any service period for which you have already paid.

5.2 Payment Terms

Unless otherwise agreed in writing, payment for Services is due in advance of the applicable service period. We accept payment via credit card, ACH transfer, or other methods as specified at checkout. Late payments may result in suspension or termination of Services and shall accrue interest at the lesser of 1.5% per month or the maximum rate permitted by applicable law.

5.3 Cancellation and Refunds

Monthly Subscriptions: You may cancel monthly subscription Services at any time by providing written notice at least 15 days before the next billing date. Cancellation will take effect at the end of the current billing cycle, and you will continue to have access to the Services through that period. No refunds will be issued for partial months.

One-Time Services (e.g., Profile Rescue): One-time service fees are non-refundable once work has commenced, unless otherwise required by applicable law. If we have not yet begun work, you may request a full refund within 48 hours of purchase.

Refund Requests: All refund requests must be submitted in writing to info@vantageleadadvisory.com. We will review and respond within 10 business days.

6. Intellectual Property Rights

6.1 Our Intellectual Property

The Services, including but not limited to our website, software, tools, methodologies, audit templates, reports, graphics, logos, designs, text, data, and all related intellectual property rights, are and shall remain the exclusive property of Vantage Lead Advisory and its licensors. These Terms do not grant you any right, title, or interest in or to the Services except the limited right to use them in accordance with these Terms. The name "Vantage Lead Advisory" and all related logos, product names, and service marks are trademarks of the Company. You may not use them without our prior written permission.

6.2 Client Materials

You retain all ownership rights in the content, information, and materials you provide to us ("Client Materials"). By providing Client Materials, you grant us a non-exclusive, royalty-free, worldwide license to use, reproduce, modify, and display such materials solely as necessary to provide the Services to you. You represent and warrant that you own or have obtained all necessary rights to the Client Materials and that our use of them in accordance with these Terms will not infringe or violate the rights of any third party.

7. Third-Party Services and Platforms

Our Services involve interaction with third-party platforms, including but not limited to Google (Google Business Profile, Google Maps, Google Search), Yelp, and other online directories. We are not responsible for and have no control over the policies, practices, terms of service, or technical performance of these third-party platforms. Your use of such platforms is subject to their respective terms of service. We shall not be liable for any changes to third-party platform algorithms, policies, or functionality that affect the performance or results of our Services.

8. Disclaimer of Warranties

9. Limitation of Liability

10. Indemnification

You agree to indemnify, defend, and hold harmless Vantage Lead Advisory, its directors, officers, employees, agents, affiliates, successors, and assigns from and against any and all claims, demands, actions, suits, proceedings, liabilities, damages, losses, judgments, costs, and expenses (including reasonable attorneys' fees and court costs) arising out of or related to: (a) your use or misuse of the Services; (b) your violation of these Terms or applicable law; (c) your Client Materials, including any claim that they infringe or misappropriate the intellectual property or other rights of a third party; or (d) your violation of any third-party platform's terms of service. We reserve the right to assume the exclusive defense and control of any matter subject to indemnification by you, and you agree to cooperate with our defense of such claims. You shall not settle any claim without our prior written consent.

11. Dispute Resolution, Arbitration, and Class Action Waiver

11.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Delaware, without giving effect to any conflict of laws principles that would result in the application of the laws of another jurisdiction. The United Nations Convention on Contracts for the International Sale of Goods shall not apply.

11.2 Informal Dispute Resolution

Before initiating any formal legal proceeding, you agree to first contact us at info@vantageleadadvisory.com and attempt to resolve the dispute informally. Both parties agree to make good-faith efforts to resolve any dispute for a period of at least 60 days before commencing any arbitration or court proceeding.

11.3 Binding Arbitration

ANY DISPUTE, CLAIM, OR CONTROVERSY ARISING OUT OF OR RELATING TO THESE TERMS, THE SERVICES, OR THE RELATIONSHIP BETWEEN YOU AND VANTAGE LEAD ADVISORY SHALL BE RESOLVED EXCLUSIVELY THROUGH FINAL AND BINDING ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION (AAA) IN ACCORDANCE WITH ITS COMMERCIAL ARBITRATION RULES. The arbitration shall be conducted by a single arbitrator mutually agreed upon by the parties, or, if the parties cannot agree, appointed by the AAA. The arbitration shall take place in Delaware, unless otherwise agreed by the parties. Judgment on the award rendered by the arbitrator may be entered in any court having jurisdiction thereof.

11.4 Class Action Waiver

YOU AND VANTAGE LEAD ADVISORY AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate more than one person's claims and may not otherwise preside over any form of a representative or class proceeding. If a court of competent jurisdiction finds this class action waiver unenforceable, then the entirety of this arbitration provision shall be null and void.

11.5 Exceptions

Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation, or violation of that party's intellectual property rights or confidential information.

11.6 Canadian Consumers

If you are a resident of Canada, the arbitration provisions above shall not apply to the extent they are inconsistent with applicable Canadian consumer protection legislation. You may have additional rights under the consumer protection laws of your province or territory of residence, and nothing in these Terms limits those rights.

12. Termination

We may terminate or suspend your access to the Services immediately, without prior notice or liability, at our sole discretion, for any reason, including without limitation: (a) your breach of these Terms; (b) your failure to pay fees when due; (c) conduct that we determine, in our sole discretion, may harm our reputation, business interests, or other clients; or (d) your violation of applicable law. Upon termination, your right to use the Services shall immediately cease. All provisions of these Terms that by their nature should survive termination shall survive, including but not limited to: intellectual property provisions, warranty disclaimers, limitation of liability, indemnification, and dispute resolution provisions.

13. Modifications to Terms

We reserve the right to modify or replace these Terms at any time in our sole discretion. If a revision is material, we will make reasonable efforts to provide at least 30 days' notice prior to any new terms taking effect by posting a notice on our website or sending an email to the address associated with your account. What constitutes a material change will be determined in our sole discretion. By continuing to access or use our Services after those revisions become effective, you agree to be bound by the revised Terms. If you do not agree to the new terms, you must stop using the Services.

14. General Provisions

14.1 Entire Agreement

These Terms, together with our Privacy Policy and any separate written agreement you enter into with us for paid Services, constitute the entire agreement between you and Vantage Lead Advisory regarding the Services and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, whether written or oral.

14.2 Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to reflect the parties' original intent as closely as possible, and the remaining provisions shall continue in full force and effect.

14.3 Waiver

No waiver of any term of these Terms shall be deemed a further or continuing waiver of such term or any other term. Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

14.4 Assignment

You may not assign or transfer these Terms, by operation of law or otherwise, without our prior written consent. We may assign or transfer these Terms, in whole or in part, at our sole discretion without restriction. Subject to the foregoing, these Terms shall bind and inure to the benefit of the parties, their successors, and permitted assigns.

14.5 Force Majeure

Neither party shall be liable for any failure or delay in performance under these Terms (other than payment obligations) to the extent caused by circumstances beyond its reasonable control, including but not limited to: acts of God, natural disasters, war, terrorism, civil unrest, government orders or regulations, epidemic or pandemic, labor disputes, Internet or telecommunications failures, or actions of third-party platforms including Google.

14.6 Notices

All notices under these Terms shall be in writing. Notices to Vantage Lead Advisory shall be sent to info@vantageleadadvisory.com. Notices to you may be sent to the email address or physical address you provide to us. Notice shall be deemed given: (a) when delivered personally; (b) 24 hours after sending by email (provided no bounce or error message is received); or (c) 5 business days after deposit in the mail.

15. Language / Langue

The parties have expressly requested that these Terms of Service and all related documents be drawn up in English. Les parties ont expressément demandé que ces conditions de service et tous les documents qui s'y rapportent soient rédigés en anglais.

16. Contact